We provide strategic planning, market evaluation, orientation in China's digital landscape, and market entry strategies for international and Chinese brands.
You want to enter China but are not sure if it is the right timing? Are you looking to develop your business in China but not sure where to start and how to? Need help planning or executing your next project? Let us guide you. Any organization can move forward with small incremental changes, but building for the future in China’s rapidly evolving environment means taking bold chances and making insightful decisions. We support you by making data-driven decisions.
PAUL BURKE CONSULTING SERVICES
COMPANY READINESS
Entering the Chinese market should be well thought through and is for the long-term. A company that decides to go for it has to be fit and prepared for the China Game. A serious analysis of the internal capabilities, resource availability, and operational readiness is crucial for your company to be successful in China.
We analyze your company, question you about your readiness and see things you might overlook.
OMNI-CHANNEL STRATEGIES
Using the results of brand and market readiness studies we will discuss the different types of market entry strategies. This covers offline and online opportunities to be omni-channel present, the new normal in China. We create a business plan with you to set your growth and sales targets and manage the risks and costs accordingly.
SOCIAL MEDIA MARKETING
China has a distinctive digital landscape. Channels and infrastructure that are popular abroad are of little relevance in China and domestic solutions are inevitable. It is crucial to understand the way of communication, the trending channels, to be aware of cultural characteristics but most importantly being present. We set-up and maintain your Social Media channels, manage content creation and consult you on China's digital ecosystem.
MARKET & BRAND READINESS
China is not one market but many markets. We develop a deep understanding of your brand position first. Based on that we discover the right product-market fit and give recommendations about the "China readiness" of the brand and the target markets. We examine the market environment of your brand such as competition analysis, customer analysis, channels, timing, logistics etc.
LEGAL AND OPERATIONAL PROCESSING
It can be extremely challenging to set-up operations in China without local experience and networks due to legal and cultural barriers. We navigate your operational set-up together with our network of trusted partners. You will be able to focus on your key activities while we guide you in finding office space, hiring talented employees, or deal with administrational processes, etc.
BRAND HEALTH CHECK
The competition in China is increasing steadily due to new market entries of domestic and international brands. Not only for new entrants but also for companies that are already operating in China it is necessary to have an in-depth brand and market analysis constantly. We help you to make a sophisticated decision about an increase or decrease of engagement, a shift in strategy or to develop a new brand strategy for China.